
November 6, 2026
B2B Marketing Team Structure: Roles, Responsibilities, and Decision Rights
A practical framework for building a marketing team that gives complex B2B growth work clear ownership.
Read article →Journal topic
Practical guidance for leaders who need a more accountable, connected marketing function.


November 6, 2026
A practical framework for building a marketing team that gives complex B2B growth work clear ownership.
Read article →
October 30, 2026
A practical way to review strategy, measurement, content, channels, and ownership before investing in more activity.
Read article →