Focused strategy projects
Clarify your positioning, refine your message, plan a launch, or assess your current marketing. Begin with a defined challenge and agree on the deliverable, timing, and scope before the work begins.
Based in North Richland Hills, TX
B2B Marketing Strategy in Dallas–Fort Worth
Clear direction for midstream and logistics businesses, with support for industrial services and manufacturing. Work with Melissa Hamic on the positioning, priorities, and marketing decisions behind your next stage of growth.
Regional roots. Global experience.
A local strategy partner who can work across markets.
Your business may be based in Dallas–Fort Worth while its customers, operations, and leadership sit across several markets. Marketing needs to connect those realities. A useful plan should reflect what your buyers need to understand, what your sales team needs to explain, and what your team can realistically carry forward.
Hamic Marketing is based in North Richland Hills, TX. Regional markets include Dallas–Fort Worth, Austin, San Antonio, Houston, Oklahoma City. Melissa has worked with global companies across multiple countries, and international travel is available when the engagement calls for it.
Meetings can take place at your offices or an external meeting location as needed. Travel follows client needs and locations. That flexibility lets the conversation happen with the people who understand the commercial challenge, wherever the work needs to be.
Strategy for businesses whose value takes more than a headline to explain.
Midstream and logistics are the forefront of Hamic’s work. Industrial services and manufacturing are also central avenues. These businesses often need to explain a complex offering to buyers who weigh operational fit, risk, capability, and the people behind the relationship.
For a midstream business, the marketing question may be how to communicate a specialized service clearly to different stakeholders. For a logistics business, it may be how to make the company’s value distinct when prospects see similar promises across providers. These are examples of the decisions a strategy engagement can address, with the actual scope shaped around your business.
The starting point is the commercial question. What needs to change in the way the market understands you? Where does sales need clearer support? Which priorities deserve investment now? Defining those questions gives positioning, messaging, and marketing activity a shared purpose.
Choose the support that fits the decision.
You do not need to be looking for a CMO to work with Hamic Marketing. A focused project can give you a defined plan. Advisory support can help you work through a specific choice. Ongoing leadership can connect the decisions, team, and partners over time.
Compare the services, project packages, and pricing, or explore fractional CMO services if ongoing leadership is the need. The right starting point follows your challenge and the support your team already has.
What a useful strategy engagement should make clearer.
The work should help your team explain who you serve, why your offer matters, and which actions deserve attention. That may mean making a complex service easier to describe, creating a consistent message for sales and marketing, or identifying the gaps that keep activity from connecting to the commercial plan.
A marketing audit can establish what is working and where the business needs better evidence. Positioning and messaging work can sharpen the story your team tells. A go-to-market plan can organize the choices behind a launch. Each is a different assignment, and the scope should make that distinction clear.
Before starting, agree on the challenge, the people involved, and the decisions the work needs to support. Include meeting locations and travel needs in that discussion. Clear expectations make it easier to choose a useful engagement and give your team a practical way to carry the work forward.
How we begin
Start with the question your business needs to answer.
- Share the challenge.Describe the market, message, launch, or leadership decision in front of you. Include your location and the people who need to be involved.
- Define the assignment.Agree on whether the need is a focused project, advisory support, or ongoing leadership, with a scope that fits the business.
- Connect the work.Build a clear direction that your team can use, with priorities and next steps connected to your commercial goals.
Read more about how Hamic Marketing works and Melissa’s approach to strategy and leadership.
Frequently asked questions
Where is Hamic Marketing based?
Hamic Marketing is based in North Richland Hills, TX, and serves businesses across Dallas–Fort Worth. Other regional markets include Austin, San Antonio, Houston, and Oklahoma City.
Can we meet at our office?
Meetings at clients’ offices or external meeting locations as needed. The meeting location follows the needs of the engagement. Discuss your team’s location and preferred format when you inquire.
Do you work outside Texas and Oklahoma?
Yes. Melissa has worked with global companies across multiple countries. Travel is available based on client needs and locations, including international travel. Share the locations involved so the scope can account for them.
Do we need a fractional CMO to work with you?
No. Hamic Marketing offers focused strategy projects and advisory support as well as ongoing fractional CMO leadership. You can start with a defined marketing challenge rather than an ongoing executive engagement.
Which industries do you focus on?
Midstream and logistics are the primary focus, alongside industrial services and manufacturing. The work centers on businesses with complex offerings, multiple decision makers, and considered buying decisions.
What should we bring to the first conversation?
Bring the business challenge, the decision you need to make, and any timing or location requirements. Existing marketing plans, sales feedback, or examples of messaging can help, but you do not need a polished brief to inquire.
Let’s find the right fit
Bring your next marketing decision.
Tell us what needs to move forward, where your team works, and the support you need.